Clarion Events Middle East in partnership with Comexposium organizes INTERMAT Middle East. The construction, machinery and equipment show originates from Paris which hosts INTERMAT Paris. As a result in April 2012, as part of INTERMAT Paris, Comexposium was to hold a Middle East Day.
Activities
TPRC was responsible in identifying 4 industry journalists, accompanying them to Paris, and hosting them during their stay there. We were also responsible for content management and delivery, setting up a panel discussion with media and UAE officials and the INTERMAT Paris team, and drafting and distributing a post-event press release.
Result
Great feedback from journalists as they experienced INTERMAT at its true scale. This enabled us to build strong relationships with the media for INTERMAT in Abu Dhabi and also secured our client large spreads of coverage in the most relevant publications.